Cars.com is trying a new approach to help you find the perfect car, just swipe. Today, customers must manage dozens of car dealerships with new models and features coming out each year. It is easy to become overwhelmed with the process. Having just purchased a new car within the last 6 months, I can attest to how stressful this process can be. Between checking all the various makes and models and then finding which dealership has the best deal and inventory, it can be awfully time consuming.
Cars.com is trying to flip the script. They want to give customers all the information they need all in one place. From year, make, model and features to dealership and even sales person. Many people don’t know exactly what they are looking for or where they can find it, so the app is designed to help people make smart and informed decisions on cars that they not only like but can afford. A cool feature is the “price drop alert” that will let you know if a car you are interested in has a price reduction.
This new way of helping perspective car buyers find the perfect car for them doesn’t only benefit the buyer. This app will put car dealers in contact with customers that have expressed an interest in a specific car. According to Alex Vetter, an executive with Cars.com, over 80% of people using the app anticipate purchasing a vehicle within the next 6 months.
Would you use this app as a tool to help you purchase your next vehicle? We would love to hear from you!